For Ele Coffee, an emerging lifestyle coffee brand, I developed a cohesive visual identity across digital platforms. Starting with a clean, soft website that balanced functionality with brand storytelling. I designed the site with user experience in mind, incorporating warm tones, minimalist layouts, and custom graphic elements that reflect the brand’s approachable, elevated vibe. To support the launch and ongoing brand presence, I also created a suite of social media graphics. From product features to lifestyle content that seamlessly extended the brand's aesthetic online. The result was a unified digital presence that felt as fresh and energizing as a cup of Ele Coffee.