About me
Hi, I’m Molly! I like to think of myself as an amateur tennis enthusiast, matcha aficionado, and former Animal Crossing addict (RIP to my villagers). My love for content creation started early. I was that 13-year-old with a Tumblr obsession and a Instagram beta user, where I managed to grow over 10K followers. Leading to now growing over 300k+ total followers across my personal social channels. While working across creative agencies and most recently a tech startup; helping grow social channels leading to 20x increase in social traffic. Creativity has always been my jam, thanks to a childhood filled with art influences. From Saturday morning art classes at age 5 to full-on art school, creating has been my constant companion. Feel free to poke around, stay a while, and enjoy your visit! ✨
Highlights
Influencer Marketing
Content Creation
Social Growth
Events
End to end Content Creation + Social Growth
Spearheading end to end content creation from trend research, strategizing, filming, editing, graphic design to posting, scheduling and analytics.
Personal Content @m0llyjiang
Content Creator
Year
2020 - Present
Growth
127.8k Tiktok
113k Instagram
53.9k Youtube
13k Facebook
Onton
Social Media Manager
Year
2025-Present
Growth
84.5k Instagram
1900 Tiktok
Nail Reformation (Client)
Social Media Manager
Year
2022-2025
Growth
35k Instagram
Influencer Marketing
Miniso, a global lifestyle brand with over 120+ stores across North America, partnered with our team to execute monthly influencer marketing campaigns. Under my leadership, these campaigns consistently delivered over 8 million plus total views per month across TikTok, Instagram, and YouTube Shorts, driving significant brand awareness and engagement.
Led an influencer marketing campaign for HeyTea, a well-known tea brand originally established in the East, as part of their recent expansion into the U.S. market. The campaign focused on their Los Angeles event and the promotion of two new store locations.
Promoted
Promoted
Work Experience
Social Media Manager - Onton
June 2025-Present / San Francisco
Spearheading social media and content strategy for Onton, to help redefine product search by creating content for our AI powered search and visualization. I manage the entire content lifecycle from conceptualization to hands on execution (strategizing, filming, editing, posting) with a core focus on fostering community and driving growth. My efforts led to a 20x increase in social traffic within 5 weeks to 2M+ average Instagram views. End to end content creation across all short form video platforms and long form youtube content.
Social Media / Content Lead – Urban Unity INC
Jan 2023-May 2025 / Los Angeles
Managed and led multiple teams of 10+ to successfully produce social and ad content, including trend research, shooting, editing ultilizing adobe suites and ensuring a large revenue increase.
Led high-impact creative data-driven influencer marketing campaigns for a publicly traded global retailer, amplifying US market expansion with 8M+ average content views per month.
Collaborated effectively with photographers to execute celebrity photoshoots and video productions that created high social impact.
Demonstrated strong leadership in leading various creator events in LA, NYC and Paris. With a combined attendance of 5000+ by planning, organizing and delegating tasks for clients.
Digital Marketing Manager
March 2022 - December 2022 / Los Angeles
Led and pioneered influencer marketing campaigns for reputable beauty, fashion, and lifestyle brands, driving 100x in total sales.
Executed a rapid turnaround NYFW popup show for a fashion client, managing setup, filming/editing social content and connecting brands with notable figures on site.
Produced social and ad content from trend research to shooting, editing, and posting, growing a client to 25k followers in 10 months.
Social Media Manager
March 2021 - February 2022 / Los Angeles
Managed a lifestyle brand’s social media presence, conducting trend research, planning, shooting, editing, and posting content.
Co-founder / Creative lead – Orange Juice The Brand
July 2017 - February 2022
Led the creation and management of social and ad content across Tiktok and Instagram, growing the brand's following to a peak of 190K within 2 years.
Demonstrated strong leadership, guiding a total team of 10 for influencer campaigns, while building lasting relation- ships with top creators gaining over 100M+ total views.
Built a community of 500+ active members across Facebook and Discord, fostering meaningful connections and consistent engagement.
Expertise in SEO, email marketing on Klaviyo, and SMS marketing to drive engagement resulting in doubling of monthly revenues.
Social Media Coordinator – Manorlead
May 2021 - January 2023 (Part-time)
Managed all social media accounts, and posted content 3-5 times a week. Gaining multiple 1M+ viral TikTok/IG reel videos.
Social Media Consultant – Playlog
January 2022 - April 2022 (Contract)
Advised on the strategic execution of a new social media platform, addressing both creator and audience needs. Additionally, developed and curated subscription-based concepts for seamless integration into Playlog.