About me

Hi, I’m Molly! I like to think of myself as an amateur tennis enthusiast, matcha aficionado, and former Animal Crossing addict (RIP to my villagers). My love for content creation started early. I was that 13-year-old with a Tumblr obsession and an IG blog, where I managed to grow over 10K followers. Leading to now growing over 250k+ total followers across my current social accounts. Creativity has always been my jam, thanks to a childhood filled with art influences. From Saturday morning art classes at age 5 to full-on art school, creating has been my constant companion. Feel free to poke around, stay a while, and enjoy your visit! ✨

Highlights

Influencer Marketing

Content Creation

Social Growth

Events

Influencer Marketing

Miniso, a global lifestyle brand with over 120+ stores across North America, partnered with our team to execute monthly influencer marketing campaigns. Under my leadership, these campaigns consistently delivered over 8 million plus total views per month across TikTok, Instagram, and YouTube Shorts, driving significant brand awareness and engagement.

Led an influencer marketing campaign for HeyTea, a well-known tea brand originally established in the East, as part of their recent expansion into the U.S. market. The campaign focused on their Los Angeles event and the promotion of two new store locations.

Managed monthly influencer marketing campaigns for Cellcosmet, a renowned luxury heritage Swiss skincare brand founded in 1982, Now looking to expand deeper into the US market.

Content Creation + Social Growth

Starting from trend research, planning, filming, editing, designing to posting and scheduling.

Personal Content @m0llyjiang
Content Creator

Year
2020 - Present

Peak growth
135k Tiktok
107k Instagram
12.3k youtube

Nail Reformation (Client)
Social Media Manager

Year
2022-Present

Peak Growth
21.6k Instagram

Orange Juice The Brand
Co-founder / Creative Lead

Year
2017 - 2022

Peak growth
90k Tiktok
120k Instagram

Event Work

Event Work

Songmont x Jamie Chung Brunch Launch Event

Los Angeles

Simple Retro Launch Event

Los Angeles

Michelle Phan x Nava Rose x Urban Unity Earth Day Event

Los Angeles

Promoted

Promoted

Work Experience

Social Media / Content Lead – Urban Unity INC
Jan 2023-Present / Los Angeles

Managed and led multiple teams of 10+ to successfully produce social and ad content, including trend research, shooting, editing ultilizing adobe suites and ensuring a large revenue increase.

Led high-impact creative data-driven influencer marketing campaigns for a publicly traded global retailer, amplifying US market expansion with 8M+ average content views per month.

Collaborated effectively with photographers to execute celebrity photoshoots and video productions that created high social impact.

Demonstrated strong leadership in leading various creator events in LA, NYC and Paris. With a combined attendance of 5000+ by planning, organizing and delegating tasks for clients.

Digital Marketing Manager
March 2022 - December 2022 / Los Angeles

Led and pioneered influencer marketing campaigns for reputable beauty, fashion, and lifestyle brands, driving 100x in total sales.

Executed a rapid turnaround NYFW popup show for a fashion client, managing setup, filming/editing social content and connecting brands with notable figures on site.

Produced social and ad content from trend research to shooting, editing, and posting, growing a client to 25k followers in 10 months.


Social Media Manager
March 2021 - February 2022 / Los Angeles

Managed a lifestyle brand’s social media presence, conducting trend research, planning, shooting, editing, and posting content.

Co-founder / Creative lead – Orange Juice The Brand
July 2017 - February 2022

Led the creation and management of social and ad content across Tiktok and Instagram, growing the brand's following to a peak of 190K within 2 years.

Demonstrated strong leadership, guiding a total team of 10 for influencer campaigns, while building lasting relation- ships with top creators gaining over 100M+ total views.

Built a community of 500+ active members across Facebook and Discord, fostering meaningful connections and consistent engagement.

Expertise in SEO, email marketing on Klaviyo, and SMS marketing to drive engagement resulting in doubling of monthly revenues.

Social Media Coordinator – Manorlead
May 2021 - January 2023 (Part-time)

Managed all social media accounts, and posted content 3-5 times a week. Gaining multiple 1M+ viral TikTok/IG reel videos.

Social Media Consultant – Playlog
January 2022 - April 2022 (Contract)

Advised on the strategic execution of a new social media platform, addressing both creator and audience needs. Additionally, developed and curated subscription-based concepts for seamless integration into Playlog.